Janine Allis and Boost Juice

Janine Allis is the founder and Managing Director of ‘Boost Juice’. Incorporated in March 2001, as of December 2005 the Boost group employed 1 700 throughout the 83 stores of the franchise, 250 directly employed by Janine, with an annual turn over of forty million dollars through smoothie sales. Future plans include listing Boost Juice on the stock exchange and expanding internationally.

Janine, a lanky brunette who plays netball twice a week, dropped out of Knox Technical College in Year 11, age sixteen, to initially work as a media assistant for GMH. Her initial criterion for her work was what was the most glamorous, yet after stints in modelling and in nightclubs she saved enough money and travelled overseas. After working as a camp counsellor in the U.S., registering businesses and leasing people to time shares, and as a stewardess on a yacht owned by David Bowie for a couple of years, she returned to Australia. With the help of contacts she’d developed while in France, she got a job through Village Cinema CEO Graeme Bourke. Eventually she was transferred to run the Village cinemas in Singapore. She has also worked at United International Pictures.

Janine Allis’s own top five tips for succeeding in business
  1. Don’t take yourself too seriously, and make sure you have at least one good laugh a day. 
  2. Be honest with yourself and with others. Otherwise you’ll lose their respect and be headed for disaster. 
  3. Create a friendly working environment. Love your staff. You’ll see them more than your family! 
  4. It’s okay if your house gets dirty. Rather than worrying about the housework spend time with the kids. 
  5. Remember to kiss your partner, and your kids, every day. They’ll always be there – your business might not. 
Further reasons for her success
  • Branding - “We hit it day one with an email marketing campaign. We had a loyalty program day one. We did radio advertising straight away, which no small company does.” 
  • Franchising - “The reason we went down the franchising path was people. We needed great people who believed in the concept to run the stores. That meant ownership.” 
  • Love Life – “I have gained all my experience through living life … All of what you do in life does actually make you who you are today.” 
  • Networking – “It is who you know. It is actually being in the right place at the right time. It’s not by accident that you make yourself in the right place at the right time.” 
  • Persevering – “Everything I’ve done has led me to believing that there is no problem that can’t be solved … I can always learn … Sure, I haven’t done it before… how hard can it be? So, you don’t know how hard it is, you just do it. You don’t put limitations on yourself … To get to the journey, you’ve got to see what the end is … The thing is as long as you keep heading towards that goal you will get there. Dreams are made out of an amazing ability to relentlessly pursue a goal.” 
  • Remaining authentic – “Some people think that as the CEO of a company they need to fit a particular vision - suit, high heels, hair in a tight bun. Life and success are not about playing roles. The number one lesson I’ve learned through all my life experience is the importance of being myself.” 
  • Self-education – “I don’t go around thinking I know everything. I am a voracious reader and I try to read everything from customer revolution books other retailers’ manuals.” 
  • Thinking Positively – “There have been so many ‘cannots’ that were converted to ‘can dos’”. 


This article originally appeared in the now defunct eZine Viva Uni.
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