Nick O’Neill on his website called ‘How Forbes stole a New York Times article and got all the traffic’. O’Neill examines the comparative successes of the same article published in two prestigious papers under different titles - predictably, the one with the more grabbing title (the Forbes version) did significantly better in terms of hit rates than the other (New York Times) article.
In Nineteen Eighty-Four, Orwell gets stuck into the impoverishment of our language - how we're replacing nuanced adjectives like 'awesome' with 'double-plus-good'. This advertisement on Elizabeth Street in the city struck me as a perfect example: we're no longer saying "this anti-perspiration and deodorant is powerful shit" - instead, we're saying 'double strong'.
Bellerophon and the Chimera through (the rather disappointing) Mission Impossible II. In the film, biochemist Dr. Nekhorvich splices together “strains of influenza to create a cure for all influenzas.” Like the authors of Greek Mythology, he needed to engineer the ultimate enemy – a super-bug named Chimera – to let their greatest hero – the vaccine, aptly named Bellarophon – shine: “Every search for a hero must begin with something that every hero requires; a villain. Therefore, in a search for our hero, Bellerophon, we created a monster Chimera.”